Marketing consultancy Triniti appoints new Client Director

Natalie Howell has joined the consultancy Triniti Marketing.

She arrives from food-multinational Barilla Group, where she spent five years, most recently as Marketing Excellence Director.

With 13 years' expertise in marketing capabilities, most recently she has been leading Barilla’s global approach to building stronger brands and future‑ready marketers – driving consistency, rigour, and strategic clarity across the organisation.

Before joining Barilla, Natalie spent more than a decade with brands such as Danone, Green & Black’s, and Kraft Foods, and later shaped marketing capability programmes for clients at Brand Learning (now part of Accenture Song).

Natalie is passionate about helping organisations unlock growth through stronger brand foundations, data‑driven insights, and empowered teams as well as embracing the potential that AI brings to marketers' daily lives.

Congratulations to Natalie and the Triniti team!

Triniti Marketing, founded in 2010, is an award-winning, well-established and fast-growing consultancy with an experienced team of senior marketers. They work for the world’s largest and best companies acting as thought partners, advising their most senior marketing management and building the capabilities of their teams. They pride themselves on being at the cutting edge of the latest marketing thinking and using that knowledge to help businesses, build brands, win more buyers and develop great marketing talent through their unique approach of Behaviour Change Marketing.