MBC's Nisreen Shocair joins Richemont Group

Hunter-Miller can announce that Nisreen Shocair, formerly CEO of the Middle East's premier omnichannel broadcaster MBC, has joined luxury retailer Richemont Group as regional CEO.

This new role will see Nisreen running Net a Porter, inlcuding Yoox and Mr Porter, autonomously across the Middle East. She will also be part of the overall group leadership. 

Nisreen began her career in the media industry, holding positions with Sony Music, Bertelsmann and Hearst Entertainment. She then became President of Virgin Megastore in the Middle East, growing the business' proposition to become a leading full-service multi-media retailer, before joining MBC. She holds MBAs from both the London Business School and Columbia University. She is on the advisory board of several digital and environmental start-ups and is recipient of several globally prestigious awards and regularly speaks at different industry forums.

We wish Nisreen the best of luck in her new role.